On the cusp of building a cleaner planet for future generations

Our goal is to catalyze the transition to clean energy

WE ARE CUSP

We are a movement that embraces the possibility of a cleaner, greener world in our lifetime, and for the generations to come. The urgency is apparent and while world leaders and corporations are responding, we all need to make better choices to bring about real change.

CUSP leverages blockchain and the latest technologies to incentivize the acceleration to clean energy consumption.

As part of the CUSP community, when you Reward the planet, you Reward yourself.

What’s the problem?

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Mitigating climate change is critical and urgent. Current pledges to reduce emissions are far from what’s needed to reach NET ZERO emissions. To meet the goal of limiting global warming to maximum 1.5°C above pre-industrial levels, to maintain much of human civilization, the atmosphere has capacity for only 400-500 billion more tons of greenhouse gas (GHG) emissions. The way we’re going, we’ll deplete this carbon budget by 2030 or earlier.

Transport contributes almost one-quarter (23 %) of GHG emissions and is growing faster than any other energy end-use sector, anticipated to rise by nearly 20% by 2030 and close to 50% by 2050.

 

The solution is simple – speed up the transition to Electric Vehicles (EVs) by incentivizing the removal of petrol and diesel guzzlers from our roads.

 

According to the International Energy Agency, there were 10 million electric cars on the world’s roads at the end of 2020. EVs should reach 145 million in 2030, accounting for 7% of the road vehicle fleet. EV markets could be significantly larger if we got serious about our climate goals. Governments are subsidizing, but there is a lack of incentives for consumers to go green and serious advocating and community building can drive this shift.

 

The EV30@30 Campaign sets a collective aspirational goal to reach 30% sales share for electric vehicles by 2030, in Canada, Chile, China, Finland, France, Germany, India, Japan, Mexico, Netherlands, New Zealand, Norway, Sweden and the United Kingdom. The adoption of EVs needs to accelerate across all global markets. This is where CUSP comes in, to accelerate this transition.

What can we do about it?

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Cost of EVs is the primary concern for making the shift – calling for innovative pricing models. Campaigns on the benefits of EV ownership have to address concerns on driving ranges and battery life, and promote well established charging stations infrastructure – both public & private.

 

CUSP addresses these problems by building a universal, two-sided B2C and B2B marketplace for green goods and services on which Buyers, Sellers, Dealers, Manufacturers, Financial Institutions and Government entities will connect to meet challenges head on through education, innovative incentive schemes and compelling partnerships.

 

We strive for increased awareness around switching to EVs, availability of green goods and services offered by Sellers, and the various incentives and subsidies available to the Buyers.

 

CUSP also takes advantage of blockchain technology, the most significant technological paradigm shift since the arrival of the internet, to tokenise the CUSP Marketplace and build a system of incentivization for the stakeholders. Finally, we will harness the community building and engagement powers of the cryptosphere to further our sustainability mission.

 

Through CUSP’s Marketplace, CUSP will catalyse this transition to clean energy, and reward you for rewarding your planet.

HOW IT WORKS?

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MEET THE TEAM

Manoj Menon (UK)

MD & Founding Partner     

  • Corporate and Investment Banker, 30+ years
  • Served on the World Trade Organization’s Trade Expert Panel Group, the World Trade Board
  • Working group member for the UAE Central Bank’s Aber project (KSA /UAE Digital Currency) and CBDC Project (Central Bank Digital Currency)

Anton Zur (Russia)

MD & Founding Partner     

  • 25+ years global banking experience
  • Former Deputy Head of Corporate Business at Sberbank Europe AG in Vienna, Austria.
  • Founder of HumanVenture, a group of companies in the UK, Switzerland and Russia – digital solutions for sustainable development
  • Founding member of 1 millionstartups – for sustainable development

Manoj Menon (UK)

MD & Founding Partner

  • Corporate and Investment Banker, 30+ years
  • Served on the World Trade Organization’s Trade Expert Panel Group, the World Trade Board
  • Working group member for the UAE Central Bank’s Aber project (KSA /UAE Digital Currency) and CBDC Project (Central Bank Digital Currency)

Anton Zur (Russia)

MD & Founding Partner

  • 25+ years global banking experience
  • Former Deputy Head of Corporate Business at Sberbank Europe AG in Vienna, Austria.
  • Founder of HumanVenture, a group of companies in the UK, Switzerland and Russia – digital solutions for sustainable development
  • Founding member of 1millionstartups – for sustainable development

OUR PARTNERS

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REGISTER

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